Strategy Summary Longer version
Strategy is something that everybody should understand
Strategy isn't set in stone, it's fluid - life changes so strategy has to change
There is not one strategy
Strategy isn't a financial ambition or a wish list of goals.
Strategy is not about the long term
Strategy is the HOW. you achieve your ambitions
Strategy is continual, ongoing problem solving
Traditional Models of Strategy and where they fit in.
Andy's model of Strategies and where they fit in.
A Switzerland is ambition with context.
It gives everybody clarity about where the business is going.
It should be meaningful for everybody
It can be aspirational
Having a Switzerland gives focus on where we should be directing energy and time.
There can be Switzerlands for different parts of the business
Some of the Gnarly Challenges that were put forward during an exercise in the workshop:
- PEL does not pro-actively market relays
- Difficulties in recruiting Technical Staff
- Need to develop Leadership skills to take the company forward
- Lack of organisational clarity - roles and responsibilities aren't defined
- Lack of automation
Blue Ocean / Red Ocean
Porters 5 Forces
PESTEL
SWOT



















